ATG Product Catalog

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Displayed are a few sample shots of the 2016-2017 product catalog for ATG (Always Think Green), an industrial LED light manufacturer located in Southern California. During my time as a graphic designer with ATG, the company was in the process of developing and understanding their visual brand. Managers and executives communicated to me that they desired ATG to be associated with sleekness, quality, and excellence. To help visually communicate these associations, I introduced black into the brand's color pallet and began to integrate sleek marble accents into marketing collateral such as the product catalog. Both the catalog design and updated visual identity received immense praise from company stakeholders and customers during the Strategies in Light 2016 trade show, the world's largest LED lighting trade show.

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