Dopamine Music Fest

As a huge music fan,  I desperately want this fictional hip-hop music festival to become a reality. Dopamine is recognized as a "happiness hormone" that chemically fosters positive emotions in the brain, while the word "Dopamine" in itself reminds us of the slang word "dope;" a term used heavily in the hip-hop community to mean "cool" or "awesome." The off-kilter logo and its colors mirror the jolt of energy and adrenaline that concert-goers experience when their favorite artist hits the stage. This series of mock-ups present the dopamine logo &  its visual brand through various pieces of

marketing collateral.