Logo: Sunset Chiropractic and Wellness Center

Sunset is a one-stop shop for wellness, The center specializes in everything from chiropractic to acupuncture and acupressure. My client, the director of Sunset, requested a logo that more so emphasized the "wellness" aspect of her practice, as compared to the chiropractic aspect. She wanted a sunset to be incorporated into the graphic and had an affinity for hearts. Additionally, she shared her passion for healing people from the inside-out and her desire to be a mentor for others within her practice.

 

To address her requests, my logo solution includes a sun-like heart passing over the horizon. The repetition of hearts create a spine-like alignment and visually represents Sunset's commitment to healing people from the inside-out. Lastly, I chose a simple, mature sans-serif font for the logotype that would counter the round, playful-nature of the logomark.