Logo: UConn Late Night
UConn Late Night is a program that provides the University of Connecticut student body with free entertainment that appeals to a diverse population during peak social times on Friday and Saturday night. Late Night also provides a unique opportunity for socializing, organizational development, friendship and student involvement.
In 2018, I returned to the logomark I created in 2017 in order to create a more sophisticated design. This time around, I utilized a circle grid system in the construction of my design; leading to a sleeker, more balanced logomark.
My intention with Late Night's rebrand was to help foster a feeling of unity and community through an identity system that was clean, mature and would help attract upperclassmen students
to the program.