Senpai Kings

Logo and identity for Senpai Kings, an import car collective based in Southern California. When speaking with members of the collective, I came to understand that they were heavily influenced by the culture of Japan and anime (Japanese cartoons). To convey this connection with Japan and anime culture, I integrated Japanese Katakana lettering into the design and translated the lettering in a simple yellow sans serif text reminiscent of the English subtitles one may find in when watching anime. The "SK" logo found below is reminiscent of the logo for Initial D, an anime that the Senpai Kings cite as their largest aesthetic influence.